Our friend Carlos Vazquez charges something like $300 for an hour of consulting via his Fiverr PRO account…
In the package description, he says that they schedule it 14-21 days out since he has limited time. But people can pay an extra $150 to be able to “jump the line” and get scheduled in the next 3 days.
Almost EVERYONE buys this upgrade option.
So now he’s charging $450 for his hour of consulting, which is mechanically the same as selling the hour for $450– but has a way different value perception.
The lesson here– unbundle items from your packages to be able to extract more real and perceived value.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
