I fail 90% of the time-- and it's painful every time.

But I know that 1 in 10 of my ads makes money– enough to cover the 9 failures.

The trouble is, I don’t know which of the ads will make money.

And the more confident I am about what will win versus what will perform terribly, the worse things are. It means I’m not listening to the data or open to other viewpoints.

Here on LinkedIn, the simplest of posts win. If you’re overthinking it, the initial spark you had has now been convoluted into a complex, noisy beast that has lost the purity of your original spark.

Here’s one I did a week ago that got 1,000 likes and 75,000 impressions.

YOUR TURN: Are you willing to post raw content? And what do you observe that’s working or not?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu