Dennis Yu

Only when you look back do you realize what was important

On October 22nd, 2015, I was in San Francisco speaking at a conference, having just flown in from another conference and client meeting.

I’ll bet you didn’t know that I was literally homeless- I didn’t have a place. I just bounced from one hotel to the next.

I was EXHAUSTED with no relief or end in sight.

The next 7 days were client meetings and speaking engagements in Seattle, Denver, and Salt Lake City.

310,000 miles a year– and the average pilot flies 400,000!

These were all things I willingly signed up for, since how could you not refuse the very opportunities that hungry entrepreneurs would die to have?

Yet at 7:24 pm that evening, Logan Young came into my life and began gently working through my blind spots– teaching me that less is more, and how balance and perspective matter.

Two years later, we have a great team and stable operations.

I’ve lost 15 pounds, actually live in one place for extended time periods, and have time to breathe.

I’ve gone from literally working myself to death (look up “karoshi” in Japan) to starting to have a life.

And it wouldn’t have been possible without a co-founder to balance me out.

Do you have a co-founder or co-pilot to help you navigate your business?

I’m a lousy manager since I have little patience and I have trouble explaining things in plain English– though it makes sense to me.

Logan is an incredible teacher.

He is the rare person who doesn’t just begin a journey but finishes what he started– despite the cost.

I don’t think there’s a problem he’s encountered that he’s not able to eventually solve.

He has no fear, through the challenges we have faced together in running this enterprise, plus private struggles that each of us faces, which would make the strongest men cry.

A business partner is much like a wife– you probably spend more time at work than with your wife. You have “kids” to take care of.

The strength of this relationship is what makes or breaks the company– since your odds of succeeding as the lone hero entrepreneur are fairy tales.

Perhaps “brother” is a better analogy.
A friend loves at all times, but a brother is born for adversity. And greater love has no one than this, that one lay down his life for his friends.

I was too proud until recently to ever ask for help– perhaps this resonates with you.

Or maybe you’re one of the ones who has tried to help me, but I didn’t listen.

So learn from my mistakes on the importance of having a wife, business partner, mentor, eternal companion, coach, and cheerleader in your life.

Without counsel purposes are disappointed: but in the multitude of counselors, they are established.

Who is advising you and looking out for your best interests?

Are you fortunate enough to have Logan as your business partner and friend?


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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