Dennis Yu

Details matter.

It’s the difference between a perfect drive down the fairway and a kerplunk into the water.

Or a beautiful European vacation you arranged, but you when you showed up at the airport for what you thought was your flight, you found out that booked the wrong date.

Or an ad campaign where you bid $5 per click instead of 5 cents.

I’ve made all these mistakes and more.

And if you are great at sales, but suck at details, you need a right-hand man or woman who is on their game.

Like my co-founder, Logan Young, who manages complex projects and people.

If you are great tactically but suck at selling, then complement your strength with someone like MARK A. LACK who can outsell nearly anyone.

Don’t try to be everything, lest you try to be the accountant who wants to be an artist or the NBA center who wants to shoot 3-pointers.

Find others to balance your strengths.

In every great company, you’ll find a tight process for execution that’s run by people who pay attention to details.

Are you a details person or a vision person? Do you thrive on many relationships or prefer time alone?

Most people are one or the other, but not both.

You can stretch like a rubber band at times to temporarily be someone else, but too long, and you’ll snap.

Who is your Logan?


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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