If you’re going after an engagement, you might be disappointed in getting only 10 likes.

But if your goal is impact, which it should be, notice the 522 views, which is probably about 430 in reach.

Most people, including you and me, don’t publicly comment on posts.

But many people come up to me at events, telling me about how much they appreciate what they have learned over the years.

Many subscribers of Office Hours, our monthly membership, were lurkers who never engaged publicly for many reasons. Yet they are stronger fans than those who merely click like.

I believe the Facebook algorithm can distinguish between people who merely click like on everything versus those who truly might buy what you and I have to sell.

So stop going for artificial, misleading metrics, and instead drive for influence and conversion via the 3 part #ACC funnel and powerful algorithm that Facebook makes available to us.

In other words, sequence your messages from awareness to consideration to conversion.

That one post of yours on Facebook, LinkedIn, or Twitter might get only 10 likes but influence a few people that eventually become some of your biggest customers.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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