Don’t accept shoddy work, but do help your struggling team members reach the bar.
Just because you’re short-staffed, resist the urge to lower the bar– else you’ll regret the heartaches you suffer later.
When you accept less than excellent, you tell everyone else and yourself that B’s and C’s are okay. And even D’s are okay since you can still average out to a C-.
If you’re a small company, the quality of your founding team is the main determinant of success– not how much money you have or the idea.
Demand the best from yourself and your people– and you’ll also continue to attract the best clients, partners, and team members.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.