Never lower your standards.

Don’t accept shoddy work, but do help your struggling team members reach the bar.

Just because you’re short-staffed, resist the urge to lower the bar– else you’ll regret the heartaches you suffer later.

When you accept less than excellent, you tell everyone else and yourself that B’s and C’s are okay. And even D’s are okay since you can still average out to a C-.

If you’re a small company, the quality of your founding team is the main determinant of success– not how much money you have or the idea.

Demand the best from yourself and your people– and you’ll also continue to attract the best clients, partners, and team members.

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