It’s the most important factor in your business success.
And that is your team.
So take care of them, do anything for them, and help them achieve their goals.
Because when you do, you have a competitive advantage that nobody can copy.
It’s not your business model, how much cash you have, or how fancy your offices are, or how glamorous your lifestyle is.
What matters most is your ability to attract, develop, and retain talent— no matter what line of business you are in.
A few of us took half a day off to ride jet skis at the lake, then do In-N-Out.
These are the investments that matter most in the long run.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.