Dennis Yu

What percent of the time are you REACTING to things versus INITIATING them?

If you believe you’re a leader, at least 50% of your time should be initiating.

If not, is it because you’re too “busy”?

That means you’re not using your time effectively, not delegating, or are an employee fooling yourself that you’re a leader.

If you find yourself exhausted or running out of time each day, start cutting activities and delegating, so you can focus on your priorities.

Use our principle called #DDD (do, delegate, delete) to manage your time and #CID (communicate, iterate, delegate) to run your teams. These are 2 of our 9 principles in our framework of business called the 9 Triangles at yourcontentfactory.com/NTG.

You should have at least 50% of your time free to think, plan, and initiate activities if you want to achieve your big goals.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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