Dennis Yu

Can you guess what the #1 job is that young adults want to have, according to a recent poll?

To be an INFLUENCER.

Yes, to be paid just to be who they are– to have people extend them the red carpet and royal treatment everywhere as if they lived in a Disney movie.

Pop the bubble and you risk teenage outrage– hey, nothing wrong with wanting nice things, going on luxury vacations, or getting someone famous on your podcast.

But wouldn’t it be so much better to do something that creates so much value that people talk about you and seek you out?

We’re all intrinsically worthy and special– so this is not about self-esteem. It’s about having a product or service that generates cash, which you can then fund your business and your lifestyle.

Because if you don’t have a business, then you’re relying upon charitable donations.

Develop a talent– it could be as simple as following clients around with a camera and pressing the red button at key moments.

I spent today with two billionaires doing just this– getting access to private boardroom meetings because I have enough skill to press a red button and behave like an adult.

Rather than self-declare that you’re an INFLUENCER, redirect your efforts into your learning and your craft.

Because how many of the people who keep insisting they are honest, really are?

How many truly wealthy people go around saying they’re rich?

When was the last time you drove through a slum with signs for “drug-free, safe neighborhood” and believed those places were safer than the ones without such signs?

You can be an INFLUENCER. But if you have to say you’re one, well…


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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