Every day I feel like I’m just starting out.

Because every time I learn one thing, three more things I don’t know pop up.

And soon I have 45 tabs open!
Is your life like that, too?

Now imagine 23 years of trying to “master” digital marketing— the vast accumulated ignorance I have.

The Dunning-Kruger effect (look it up), stunningly explains how amateurs believe they are experts, yet why the true experts are so humble.

Next time you hear someone beat their chest, consider not the confidence of their opinion, but their demonstrated track record.

And if you feel that you’re not Good Enough (go see that play), it may be Imposter Syndrome hurting you.

Some of my friends have built $100 million companies.

But if you ask them what they do, they might say, “Oh, I run online ads “.

Or “I manufacture equipment for cosmetic surgeons.”

This is how to balance humility and overconfidence.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu