I made more money as a solo consultant than I do now.

At $200 an hour with no overhead or other people to pay, clearing $200,000 a year was easy.

I had to work only 20 hours a week, but usually, I worked a lot more since I had toys to buy and appearances to keep up.

Forget the talk about getting to 6 figures, 7 figures, or how many figures.

Your take-home (net income) matters more than your gross revenue.

But I measure impact not by how much money is flowing into my personal bank account, but by the number of lives I can impact.

Impacting 100,000 lives is the type of six figures I’m taking about.

Here are pictures from my most recent trip with partners who share the same belief.

Are you going for the money or for the impact?

Either way, your gross income doesn’t matter— it’s what’s left over in terms of profit and impact.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu