Dennis Yu

Level UP.

Here’s the internal note I sent team members, discussing big changes at Content Factory.

What do you think?


It’s time for all of us and the company to LEVEL UP!

Some of you will be excited by these changes since you’ll be rewarded for your diligence.

Others may be dismayed because they will have to dramatically increase their performance or leave— even if they have been comfortable getting away with doing the same thing for years without consequences.

We are moving to a P&L model next month, where qualified team leads will run their businesses using Content Factoryas a support platform. They will have dedicated team members to serve clients while using shared services and support— training, finance, legal, marketing, technology, and HR.

This situation will create stark accountability, so the people who have been hiding, but aren’t delivering clear client value, need to improve or leave— since the client won’t want to pay for that, and the team leader won’t want that cost against their P&L.

Most of you will make a lot more money this way and have more freedom. You’ll see some people go from Level 2 to Level 6 in a couple of months because of initiative, while others may be stuck at their current level or even be downgraded since their actual performance doesn’t warrant the level they are at.

Imagine that you can get a piece of the profit that you generate!

After running the P&L model for a few months, we will then switch to piecemeal payment, moving away from the hourly system. The hourly system rewards people for taking longer and wasting time. The task-based model, complemented by reviews, pays people what they are actually worth, which can be over $100 an hour for many of us if we focus on results.

Internal team members who are building systems are exempt from this model, since engineering, finance, and certain parts of marketing are not client-specific. They will be on salary plus bonus.

For people to earn their way to be internal, which is Level 6+, they must still prove themselves capable as INTRAPRENEURS, else they are not qualified to be building systems or teaching others how to do something they’ve not done themselves.

In other words, we must all first demonstrate we can achieve client success before we have earned the privilege of building systems, no matter how eager we may be to teach or believe that gravity doesn’t apply to us.

Put your own oxygen mask on first— #LDT.

This shift creates a huge opportunity for everyone to level up, since we need strong team leads that can run their businesses without operations or even me needing to chase.

There are more than enough clients and team lead slots to go around, not counting the new clients and partners about to come on.

So we are all learning how to do new tasks, doing tasks to generate income for everyone, and then teaching others how to do.

We’ve been working on systems that will make this operation possible, much like Uber and FancyHands with their supply and demand systems- except we train and mentor where they don’t.

The deals with ADU, Escape Fitness, DigitalMarketer, Affiliate Institute, LightSpeed VT, and others will pull in thousands of new specialists and businesses into our system- and these folks will need team leads to guide them.

With strong team leads in place, handling everything Level 6 and below, I can focus on the Level 7+ items that you’re all counting on me to deliver.

If you’re not ready for this change, you should say something now, so you don’t let down the rest of us- not fair to everyone when a few people don’t do their part. It’s the “weakest link” where a couple of people can wreck it for everyone.

Some people may take things personally, instead of seeing that they need to improve their performance and that a few of us are willing to help, even if uncomfortable— most companies don’t have the patience.

We’ve all worked so hard together to get to this point, and we’re about to enjoy the launch of these new systems in the next few months!

Think about what this means and discuss it with your team lead.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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