Dennis Yu

Between any two points, you can draw a line.

Selectively, you can rationalize any conclusion, by ignoring the dots you don’t want to see.

That’s why your own self-belief and bias have massive hidden power in the outcome of any situation.

Usually creating patterns that repeat— which you may find frustrating or may love.

Face that bias head-on, as ugly and painful as it may be, to accept the dots that would lead you to a different conclusion.

Separate emotion and logic, recognizing that both are important in your decision-making.

Decisions made under stress, especially when HALT (hungry, angry, lonely, tired) are ones you will regret later.

So delay making decisions when HALT, so low power, and negative bias don’t create overreaction, unwarranted pessimism, or harm to good things you have.

Unnecessary sabotage is from limiting self-beliefs, especially weaknesses you ascribe yourself.

Seek the counsel of credible friends who have your interests at heart to weed out these hidden biases, practice radical transparency with you (tough love), and unlock the goodness inside you.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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