Here is an inside look at the copy we typically use when someone asks us for me to be a guest speaker on their podcast.
This will help you structure your podcast and be prepared. Offering up my Personal Brand Manager will assist with topics and questions, and give an extensive background to the interviewer. Make sure to read up on your guest as much as possible before any interview.
We’re setting up everyone for success.
“You have an interview with Dennis Yu coming up very soon and we want to make sure that everyone is as prepared as possible.
First, if you could send us questions/topics that will be discussed to help prepare Dennis that would be very much appreciated.
Second, here is Dennis’ bio:
Dennis Yu is the CEO (Chief Executive Officer) of Content Factory, a digital marketing company that partners with schools to train young adults.
Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.
Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News.
He’s a regular contributor to Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweaks Your Biz, B2C, Social Fresh, and Heyo.
He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and the London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.
Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.
Third, Here is a copy of Dennis’ Personal Brand Manager, so you can get a sense of who Dennis has interviewed and the topics discussed.
If you have any further questions regarding the podcast interview, please don’t hesitate to ask.
When you’re clear about the types of questions you’re going to ask, the cadence and length of the interview, and perhaps one or two questions that you’ll ask every guest, it helps you be more prepared and also gives your listeners an easier time because they’ll know what to expect.
And make sure to record your interview so you can rewatch and take notes of yourself. There is always room to improve.
Consider making some canned notes for your podcast and interviews in order to let your interviewees be as prepared as you are.
Set yourself and others up for success.
