Driving leads via Facebook is now about strategy, not about tactical tricks anymore.
Years ago, Facebook had a LIKE button on ads– do you remember?
Back then, fan growth was all the rage– and it was before there was a newsfeed or even mobile.
We could even drive 600 fans for a dollar– not a typo since traffic was about 20 cents for every thousand impressions.
So we drove millions of fans for major brands, as well as some sales, though digital plumbing hasn’t evolved to where it is today.
Ten years ago, I thought paying $1 per thousand impressions was a lot of money. And now I think $6 per thousand is doing pretty well.
Curiously, even though the price of traffic is literally 5,000% higher than back then, the ROI is almost as good.
Why? Because the algorithm has gotten smarter (to optimize for us), the creatives are more effective (more video), and we have better strategies to measure and manage social.
Driving leads via Facebook is now about strategy, not about tactical tricks anymore.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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