It’s what I ask everyone who is new— the one question to see about their commitment
“Will you promise to come to me first before you ever consider quitting?”
They all answer that they’re not going to ever quit– and they affirm they would come to me first to chat before things ever get that way.
I then tell them to remember this when things get hard since things always do go up and down.
And ask them about their promise– to be true to their goals and our conversation, when they abruptly quit with no warning.
Even after seeing hundreds of young, eager people over the years start a new career and burn out, I feel bad for those who aren’t able to ride out the ups and downs of being in business.
Entrepreneurship isn’t easy– keep going.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
