Extreme Ownership has taught me that…
This morning, one of my managers requested a raise to the highest pay tier in the company.
And he requested that we promote a few other people to the manager.
He has the worst-performing team in the company by far.
A younger Dennis would have been mad— I would have said “How dare you ask for a raise when your team is wasting money like crazy.”
But extreme ownership has taught me that there are no bad teams, only bad leaders.
Because I didn’t make his team’s performance more clearly and consistently enforce our standards, he would have thought that merely punching the clock was enough for advancement.
And so his team members believed the same, too– that automatic advancement is guaranteed, even if the performance isn’t there.
If you want a goal-oriented team, focus on the results, not how much time they’ve put in or how hard they’ve worked.
Then you can gladly reward those who get the job done.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
