If your marketing efforts aren’t working, check to see if the people working on your marketing believe in what you do.
You’ll find most of them believe they are exempt for various invalid reasons:
– too busy
– not necessary for their job role
– only the figurehead needs to actually believe in the product/service
– I’m not being paid enough to do this
If your own people (including your agency) doesn’t believe in what you do, they will also lack the depth of knowledge to create powerful, authentic content.
They could certainly check the box to produce 5 tweets and 3 blog posts a week– (ta da, I’m done– now pay me!). But it won’t be effective, for reasons they don’t understand.
They will resist wearing “25 pieces of flair” as a ridiculous rule the annoying manager in Office Space mandates.
The power of using your actual customers as your marketing vehicle will help you avoid the pain, frustration, and waste of ineffective marketing.
Are you examining whether those people who do your marketing believe in what you do?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
