What to do when your Facebook post goes viral
57 minutes ago, I wrote a Facebook post about the pain of my entrepreneurial journey. And now it’s at nearly 200 likes with a ton of comments.
On the right side you can see the notifications:
Here’s the secret– like and comment back on everyone who comments.
Because this drives notifications not only for the commenter but pulls in their friends, who then want to see what their friend said, then engage themselves.
Facebook looks at your engagement rate in the first 5 minutes, especially, to decide whether to show it to a broader audience. So if you can really get it going, your post can go 10 times farther than not engaging in the comments.
Take it to the next level by repurposing it to LinkedIn and your blog.
Here’s what it looks like on LinkedIn– only 32 likes and 6 comments:
Notice how LinkedIn shows you impressions on profile posts, while Facebook does not.
But LinkedIn posts can continue to build engagement for up to a week, instead of just a day on Facebook. And I’ve found the potential on LinkedIn to be higher than on Facebook since there are wider swings. I have had LinkedIn posts go to 2 million organic reach with tens of thousands of comments using the “poetry” technique of one-sentence paragraphs.
Especially if you are posting business, sales, marketing, or career-related content that has an uplifting angle.
The bottom line, when you go viral on one channel, consider how you can repurpose it to other channels. More details in the Content Factory, which is your process to repurpose. Learn the steps yourself or have a virtual assistant do it for you.