Dennis Yu

Double your price and watch client satisfaction soar!

The lower your price, the lower quality of clients you attract.

Since the less you charge, the more they expect.

If a world-class surgeon you were seeing offered you a coupon code for 50% off if you bought surgery by Friday, what would you think?

Albertsons might have your favorite cookies on sale, but if you’re an expert selling service– don’t use consumer tactics.

If you’re an expert, double your price to get quality clients

Resist the urge to discount your prices.

If you want to create urgency, instead of discounting, bundle your stuff with industry colleagues and promote events.

I see a lot of smart, good humans who are held back from raising prices because of a “mindset” limitation.

But never discount your price unless you are willing to suffer agony.

Double your prices and watch your client satisfaction soar!

Discounting is fear-based selling.

There is a smart way to a position as a “special” instead of a “discount”.

For example;

Your dentist has offered you lower rates because you do not have insurance, he did not offer you a coupon, so there is something presented in a way that does not feel like desperate or fear-based selling.

Similarly, if you have offered charities a non-profit rate, you didn’t use the word discount but made it clear that it is a special rate for their situation.

There’s a saying when booking bands and live entertainment. The longer they want us to play, the less they want to pay.

It could be that you make way more for 90 minutes at a theater than a 4-hour lounge gig. 

It is totally fine for a launch with tiered pricing going up, like the super early bird, early bird, and then regular pricing, since it is an event.

There can be some percentage of the audience saying; they cannot afford your services sometimes. It has nothing to do with money; it is a white lie to avoid a potentially uncomfortable situation.

Instead of reducing prices to increase demand, provide them with unexpected added values to promote repeat customers and their recommendations.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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