Here’s the solution– and it doesn’t require having a big following.

Involve other people to get their engagement on your posts– talk about them, not you.

Engage on other people’s posts, so they engage on yours– don’t expect everyone to come to you first.

Dollar-a-Day Strategy

And finally, use my Dollar a Day strategy to boost any post you have to any audience you want to reach on any social media channel, potential clients, the media, your wife, people in your industry, etc.

Use dollar a day on either super-targeted influencer posts or sales-related posts to avoid Facebook dropping down and stopping organic reach on pages.