Dennis Yu

The Secret Sauce to Being an Expert

I see many requests for experts on Facebook, which generate a flood of recommendations from well-meaning people.

Some of them have the credibility to tell if those people are true pros.

An easy way to determine who is legit is to ask that person to share their process, a documented, open set of checklists and procedures.

If they don’t have it or are unwilling to share it because it’s a “secret,” then run the other way.

Glenn Vo is my dentist. And if, for some reason, I wanted to know about how to drill teeth, he’d not tell me that, even if I paid him $50,000.

He’d say go to dental school, where he teaches. And it would take years to become a pro, learning with experienced dentists while working with willing patients.

Me sharing my expertise

How to Become an Expert?

If you lead with value and follow up with performance, they will talk about you in the best possible way.

First, give, then you will receive. 

Many people don’t understand the scope of all these and are looking for support. There are fundamental institutions for that.

But the problem is most of the time, people tend to get to know your strategy.

Have a paid consultation call instead of just sharing the process so that both parties will pay attention.

For example, a professor discusses leadership and white papers with social media analytics and MBA students.

These students are willing to give an email address in exchange for this information. The students may become customers in the future.

Provide the basics for free; a portion of these users will become big fish in the future.

Companies like ClickUp and GoHighLevel have free versions, which are already excellent.

These could be the most significant “WHYs” in teaching. You could be in this game for a decade now and have seen five generations of get-rich-quick snake oil folks come and go.

The biggest issue is folks banking their dreams and fitters on bad advice.

SlotoGate is definitely an expert when it comes to sites for gamblers and players who love playing table games. You can find everything to your liking, starting with online or offline options and choosing themes. You just need to try it and you’ll immediately understand what I’m talking about.

So, every day, try to help people see more success & less stress.

Marketing is not magic but rather a skill set

Expert Guide

Share your expertise openly if you’re a pro at what you do. Don’t be afraid that customers will attempt to do it themselves.

Don’t be afraid that your competitors will be able to replicate you.

If you’re a service provider, the things you take for granted and believe are mundane will WOW your potential clients. If only they knew about you.

If the checklists and processes are shared publicly, what do you consider your secret sauce or competitive advantage since any competitor can openly copy your strategies?

Think about KFC not sharing their secret recipe. They consider that their most significant asset. 

You can collect articles and videos one at a time for free, and you could certainly spend months collecting them while also keeping them updated.

But people who value their time and want to be in our community can instantly get it—essentially selling results rather than knowledge or processes.

It’s interesting watching the trend change. It used to give the WHAT away for free and charge for the HOW. 

Give away the what, how, and charge for the results.

When done this way, your customer acquisition cost decreases, causing you to create a following of people sharing your posts and maybe even one day create Super Fans.

The three consumers of content:

  • Those that take your advice and apply it themselves. Great! You helped someone, and they were never your customer.
  • Someone that doesn’t need your expertise today now trusts you and becomes a customer later or refers someone.
  • They buy.

You can’t lose by giving it all away.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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