Among folks who sell coaching and info products, the number of courses and the details are not as important as helping people see the result.
To know WHY they should buy.
The hallmark of a great copywriter is not solid grammar (we should all be able to write clearly and error-free) but the focus on benefits.
And the key to being able to zero in on benefits is having EMPATHY— which few people have.
EMPATHY comes from within, as well as from #LDT (Learn, Do, Teach), meaning that you’ve gone through it yourself to understand and have credibility.
If you’re an expert in any area– especially a consultant, real estate agent, attorney, or doctor– this is where your marketing must focus.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
Ready To Take Your Marketing Game To The Next Level?
Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!
