Dennis Yu

5 Mind-blowing TikTok business strategies

TikTok business strategies
TikTok business strategies

When we talk about TikTok, most people believe that it is all about entertainment. But the beauty of the TikTok business is it’s far more than just entertainment.

I discussed business strategies with Elliot Padfield, a genius with TikTok ads. He’s 18 years old. He runs Padfield Media, and he’s got a host of various accomplishments. Here are some points that we discussed.

Are TikTok business ads paid or organic?

TikTok is so frosty, especially on the organic side. When is the right time to start thinking about paid versus pure organic? So it’s very much a two-pronged strategy. There’s no right or wrong answer. If we talk about paid ads, it’s scalable and much more reliable. But at the same, if we talk about organic ads and when you do it correctly. For an early brand with a low marketing budget, you can push $40,000 to $50,000 of sales and a couple of videos without much input. 

When you’re working with direct-to-consumer brands and our community is a lot of professionals. Many real estate agents, chiropractors, doctors, home service folks, and maybe people selling more services than products, both with paid ads and organic ads, are a great fit.

TikTok is pushing into a space where people are going for recommendations on restaurants and for information to learn. Anything that would work on YouTube works on TikTok. So as a professional, you can educate and build trust and authority. as you would on any other social media platform with the added benefit of organic ad reach.

So whatever it is that you do to produce content that educates while entertaining and being in a native format. Elliot runs an agency, “Padfield Media” where he specializes in TikTok ads for brands who want to spend at least 50 K and meet some criteria.

How to know if it will work or not?

It’s just about finding the right angle that works. There are few brands, products, and services that are unmarketable on TikTok. It’s just about finding an angle. That’s both shareable enough and fun enough for the platform. That is the real thing with social media. It’s about producing content marketing angles that are native to the forum. It’s more about figuring out how to adapt what you’re doing to work with the audience and fit in on the platform.

Creative versus the mechanics of running ads

Creative ads are 90% of the process and the initial element where we need them. Find the angle that works for the brand. But after that, it’s nearly entirely creative.  The TikTok platform right now is super easy to run ads. It’s just about being able to iterate, produce content that feels native, and produce it on a large scale.

It often takes far more touch points on TikTok to convert than on Facebook, but with the price, that still makes sense. So when launching an initial set of ads and looking at these benchmarks, are there specific stats? Like CPM cost per view, video completion rate, and cost per click OS.

Creating content with TikTok business

TikTok is not just a content distribution platform, like many social media platforms. Brands need to have personalities. And so, a lot of Fortune 500 brands are producing content.

Like they would on any other social media platform and getting a reasonable amount of reach. One is producing content that is incredibly platform native. That isn’t just about branded content but about creating content for the community.

Will TikTok business grab YouTube’s market

Short-form content is very much the future, and TikTok will continue to eat into YouTube’s market share more and more. Cooking tutorials, short form financial advice. The content we see on YouTube will migrate short-form documentaries, especially with TikTok now, allowing 10-minute uploads more potential.

TikTok often likes to throw out features to an audience without much guidance and let creators figure out what to do with them. Marketers can dive right in and mold the way the platform develops. That’s incredibly powerful for brands.

The paid side of the growth in TikTok, it’s from almost every source imaginable. Paid is going to become more competitive and more challenging. We’ve been in a phase where paid ads have been easy, purely because there is so much traffic to the site.

I hope these business strategies will help your business to grow. I Look forward to your feedback.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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