Dennis Yu

Darryl Isaacs told me "the secret" to success

Darryl Isaacs told me “the secret” to success

Wise men have told me about “The Secret”… the idea that positive thinking drives your beliefs, actions, and destiny.

That what your heart desires is limited only by your beliefs.

And for decades the engineer in me stubbornly clung to the safety of proof— repeatable science.

The woo-woo of manifestation sounded more like healing crystals and chakras than something I could rely on.

Darryl Isaacs told me how he gets the benefit of electricity without needing to understand how it works.

I look back with sadness at my life and see how many times I had massive opportunities placed in my lap, only to be rejected by me because I didn’t think it was possible or more commonly, because I didn’t think I deserved such a good thing.

I scoffed at entrepreneurs who paid $50,000 to attend mastermind groups, mainly to up their “mindset”.

Now that I’ve had a taste of success, I realize that I was the idiot all along.

++ Why hire only 20 people just for me when we can create a million jobs for all our friends?

++ Why believe I’m “too busy” to help a friend when doing so will pay me back 10 times that in ways I’d never imagined right now?

++ Why not give generously not because you want the attention, but because it’s the right thing, which God will reward you handsomely later?

++ Why not drop the grudge against that jerk who screwed you over, not because you’re a saint, but for your own well-being?

++ Why not openly share everything you know how to do, even to direct competitors, since you know there is more than one for everyone?

++ Why not be willing to learn from everyone around you, especially young adults, since we don’t know everything?

My hope is that you realize and reap the rewards today of what has taken me a lifetime to finally be open to accepting.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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