Dennis Yu

Set Up Your Own Content Factory

I just posted 100 unique pieces of content across multiple channels and brands in the last hour.

Content Factory

How To Set Up Your Own Content Factory | Dennis Yu

No automation, no VAs, no low-quality content.

From my photos app, I shared directly to each social network since using tools and not posting natively limits reach.

Most posts are co-created content, meaning it’s a picture or short video with someone else.

Way easier to co-create content throughout the day as the moments happen than to have to come up with topics and then a film by yourself.

I tag these other people and organizations since these posts honor them instead of talking about me.

A few days later, I’ll go back to each channel to find which posts did the best and put $1 a day against them, maybe more.

Most of the content I create is evergreen, meaning it’s not tied to a holiday or news— so my content never expires.

This lets my best performers from years ago continue to drive results for me.

And then our army of VAs can still edit the content, repurpose it, and boost it.

Because a piece of content shouldn’t only live on one channel and live only organically.

For example, this blog post could be turned into a LinkedIn post or Facebook post, so we can get distribution there, especially for SEO.

If you like this, you can learn more about how to set up your own Content Factory.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!