Dennis Yu

#1 VA Mistake: How to Avoid it With GCT

This morning, I told this incredibly talented video editor that he would fail to work on my content because of the common VA mistake.

Despite all his experience editing videos and all the tools he knows very well, he would fail.

Because what matters most is understanding the content.

Let me put it in perspective for you. Imagine you’re a Greek language instructor, well-versed in advanced conversational techniques.

Now, someone who doesn’t speak a word of Greek confidently claims they can create killer short-form videos to boost your presence on Instagram, TikTok, and YouTube.

What would your response be?

It’s like an SEO expert or agency promising to drive you 100 more leads each month. If they don’t understand your business, it doesn’t matter how many years of experience they have doing whatever.

Plus, the AI tools are ALREADY doing a better job at their mechanical processes– editing videos, writing articles, managing your PPC campaigns, etc…

Marketing companies aren’t intentionally trying to scam you; they genuinely believe they’re qualified.

That’s why those in SEO, social media, or digital marketing need to choose a niche and stick to it– like plumbers.

And do it over and over for just plumbers.

Where they understand exactly what works for plumbers, instead of trying to build something that’s never been done before, no matter how cool.

Digital marketing for local service businesses is a matter of copy and paste– since marketing for a plumber in Vancouver, WA is not much different than a plumber in Las Vegas or Dallas.

But the ingredients for success must come from the plumber– their reviews, their proven experience fixing leaky valves, and their reputation in their community.

The role of anyone in the digital space is to understand these elements and repurpose them effectively on social media, websites, and everywhere else.

Then boost it to make the phone ring more, whether through Local Service Ads (LSA), Facebook ads, SEO, email/text campaigns, direct mail, and so on.

Now, here’s where the danger lurks. An eager young individual armed with the latest AI tools, but lacking strategic understanding, can wreak havoc. The strategy is not just about posting content randomly; is to deeply understand what the client does (goals, content, targeting) and to amplify what’s already working through the 4 phases of Content Factory (produce, process, post, promote).

In conclusion, virtual assistants and digital marketers, take heed. It’s not just about your technical prowess or the tools you wield. It’s about understanding the unique goals, content, and targeting of the businesses you work with. Choose a niche, dive deep, and follow the GCT strategy to avoid falling into the #1 VA mistake. Your success lies in becoming not just a master of tools but a true craftsman of content.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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