However, Dennis, how can you say this when Marko’s business, CoatingLaunch Success, solely uses Facebook ads to drive more booked appointments for concrete coating companies? He has successfully done it for 50+ companies repeatedly, utilizing Facebook ads. Let me explain.

A few years ago, some guy claimed that he was the #1 expert in the world at Facebook ads. Others chimed in to nominate me or their favorite person. By any objective measure, I could claim I was #1 in Facebook ads. I had over a billion dollars in Facebook ad spend, numerous case studies, close connections with Facebook, and more. If you Googled “Facebook ads,” you’d see our training all over the place.

But if you’re a concrete coatings company, would you rather have me or have Marko Sipila run your Facebook ads? I’d choose Marko over myself any day of the week. The things we’ve done for Adidas, Allstate Insurance, Red Bull, and Starbucks have little to do with making the phone ring for a company that does shiny concrete floors.

And does that concrete coatings company care about who is the “best” at Facebook ads? Can they even tell? All that matters is that their phone is ringing, and that every dollar spent clearly drives at least $10 in new customer revenue inside their CRM.

So stop chasing the nonsense of the latest AI tools (I’m guilty of being an instructor here) or whatever “expert” thing (like SEO, social media) is appealing. First, OWN YOUR OWN MARKETING — and then have someone reputable do it.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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