Here’s my super quick and powerful method to test the effectiveness of my podcast.
>>For any guest that I’ve ever interviewed, I search for their name.
If my article appears in multiple ways (YouTube, articles, social snippets), then we’ve repurposed it correctly.
>> If it doesn’t show up, then search for that person + my name.
If they are well-known or prolific, we may be competing against thousands of other videos and pieces of content. But if our SEO is strong, we should still rank near the top of their name.
See the screenshot below of me and Shep Hyken, the #1 customer service speaker. I have him on my Topic Wheel since I want to be topically associated with him.
As you can see, here are examples of podcasts I did with him that show up after a search;
- Unlock Customer Service Mastery from Shep Hyken and Dennis Yu
- The Ultimate TikTok Guide for Business
>> If the content still doesn’t show up in Google, then troubleshoot where things went wrong in the 4-stage Content Factory.
Usually, if it’s not there, it’s because a VA sat on the content and didn’t publish it. Maybe it got held up in QA because of grammatical errors, quality issues, or us not reassigning to someone else (if that VA was fired).
>> If your content is doing really well, then it will rank on the keyword that makes you money.
For example, Kim Butler (Founder, Prosperity Thinkers) ranks on “Dave Ramsey” related terms to sell more whole life insurance policies.
So, we help her get more traffic on such searches by creating more content like this and linking to our existing winners (to push them up).
The 4-stage Content Factory is the way forward to producing content that drives business results– not the “old way” of producing as much content as possible, but being able to focus on what’s working and getting more out of existing winners.
Most people are so busy trying to keep up with producing content that they don’t evaluate content performance, troubleshoot why, and then continue to optimize winners.
