Recently, I received a cold email from Alex Makowski (Founder, of Infinite Bookings) that not only piqued my interest but also compelled me to respond.
What set his approach apart from the rest?
Diverging from the standard template of generic pitches, Alex’s message exuded a distinct aura of thoughtfulness and personalization. Rather than inundating me with a sales spiel, he invested time understanding my strategies and objectives.
He made a 3-minute and 37-second video meticulously tailored to address my specific needs and challenges.
In an era characterized by fleeting attention spans, Alex’s approach is a beacon of authenticity and relevance. He didn’t just focus on promoting his services; he showed genuine interest in adding tangible value to my endeavors.
This level of attentiveness and relevance distinguishes him from 99% of other cold outreach specialists like the one below.
So, what precisely did Alex do right, and how can we replicate his success in our own cold emailing endeavors?
Personalization reigns supreme. Addressing the recipient by name and showcasing a genuine understanding of their interests or pain points can dramatically enhance the effectiveness of your outreach efforts. Cookie-cutter templates are no longer sufficient in a landscape where authenticity is prized.
Provide value upfront. Instead of launching into a sales pitch right away, take the time to offer something of substance. Whether it’s a useful tip, a relevant resource, or, as in Alex’s case, a customized video, demonstrating your expertise and willingness to assist can significantly bolster your credibility.
To sum up, mastering the art of cold emailing demands a blend of personalization, value proposition, and persistence. By emulating Alex’s approach and embracing these principles, we can elevate our outreach efforts and forge meaningful connections in the digital landscape.
