The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with.
Here is the secret….
Have solid teams that do great work, which generates happy customers.
Then “marketing” is just amplifying the goodness already there.
No amount of amplifying a dog turd or seasoning it with a magic blend of spices is going to make it delicious.
Even if Gordon Ramsey was the chef and had a million dollar kitchen, you wouldn’t eat that dog turd, would you?
While we are hiring video editors, PPC specialists, WordPress developers, and account managers, really what we are looking for is high quality people who truly care and actually understand what these landscapers, plumbers, pool builders, and electricians do.
The successful business owners know the key is having a great team first, then tools and processes later.
The smarter the AI-infused tools and platforms become, ironically, the STRONGER your advantage becomes in attracting and growing the best people.
Since the AI eliminates the technical advantages that folks like me have worked so hard to develop, I can’t beat the computer in math, chess, or PPC.
It’s the quality of the ingredients and the people using the tools that matters most.
Would you agree?
