What I’m about to say pisses off most people who do social media marketing or believe they do it for a living because they think every social channel is different.
They think what you post on YouTube should be different from what you put on TikTok. Twitter should be text-based, while on Instagram, you need to focus on reels. YouTube content should be long-form, while LinkedIn is for your resume or business tips.
From a consumer’s perspective, that’s true. But we work for our clients to drive sales, not just entertain or inform. When I’m on social media, my goal is to drive sales, not target everyone on LinkedIn or TikTok.
On TikTok, I can target older people or any audience by focusing precisely on who I want to reach and the content I provide. It’s channel-independent.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
