BRCTC AI and Cybersecurity Conference Friday October 11, 2024

Unexpected event cancellations are an inevitable part of the conference industry. But when Blue Ridge Community and Technical College canceled its upcoming AI & Cybersecurity Conference just six days before the event, it left us, the confirmed speakers, with non-refundable travel costs.

This experience has raised questions about how institutions handle cancellations and whether current practices are fair to speakers.

Background on Industry Standards

Typically, conference organizers adhere to industry norms that include a minimum notice period and a partial honorarium payout (usually 50%) in case of cancellations.

Travel costs, when already incurred, are generally covered by the host institution, acknowledging that speakers commit both time and resources to participate. These norms create a foundation of trust and fairness, which is essential for encouraging expert participation in events.

Our Experience with Blue Ridge Community and Technical College’s Cancellation

We were invited to present at the AI & Cybersecurity Conference hosted by Blue Ridge Community and Technical College and agreed to waive any speaker fees, requesting only reimbursement for our travel expenses.

However, just six days before the scheduled event, the college canceled, leaving us with travel arrangements that were non-refundable.

Upon reaching out to clarify reimbursement for these expenses, the college’s response indicated reluctance to cover these costs.

Despite multiple attempts to resolve the issue, we have been left uncertain whether they will honor the reimbursement, which raises concerns about how cancellations are handled.

Best Practices for Handling Last-Minute Cancellations

Having organized conferences ourselves, we understand that cancellations sometimes happen due to unforeseen circumstances.

When these situations arise, we prioritize giving speakers ample notice, typically at least a month, and covering incurred travel costs. This not only honors the commitments made but also maintains the integrity and professionalism of the organizing body.

Implications for Blue Ridge’s Reputation and Future Collaborations

Unwillingness to cover travel expenses due to last-minute cancellations can discourage experienced speakers from accepting future invitations. The risk of being left with unreimbursed expenses creates hesitation and could affect the college’s ability to attract top speakers.

Additionally, in an industry where word-of-mouth and reputation matter, institutions that do not respect speakers’ commitments may struggle to maintain positive relationships and continue attracting high-quality speakers.

We pursued multiple avenues to communicate with Blue Ridge Community and Technical College to resolve the matter amicably.

Despite our efforts, we felt it necessary to share this experience publicly to help others make informed decisions when considering partnerships with the institution.

We respectfully call on Dr. Peter G. Checkovich, the college’s president, to review this situation and address the issue. We believe that such actions do not reflect the core values of Blue Ridge Community and Technical College, and we trust Dr. Checkovich will take steps to ensure fair treatment for speakers and uphold the college’s commitment to professionalism and integrity.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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