Dennis Yu

$250,000 salary making PPC campaigns

If you’re willing to live where Slumdog Millionaire was filmed, you can make a lot of money.

ReachLocal has 25-30 folks in Mumbai, India making PPC campaigns for their US-based customers. They need someone to manage that team.  Read the job posting here.

This also includes setting up landing pages, which are just a reverse proxy of the customer’s website. This allows ReachLocal to avoid the hassle of trying to get access to the client’s site, dealing with an incumbent webmaster, or messing with non-scalable SEO.

12 million rupees, by the way, is $250,000 a year. And in Mumbai, that’s a lot of money– as most people who do PPC professionally make $1-$2k a month– we know, as we’ve hired a few folks from the biggest firms with only limited success.

Interesting what you can learn about competitors by reading their job postings. When we bid against mega agencies such as iProspect and iCrossing, we’ll take a look at their job postings to determine how they structure their teams, what they pay people, and how their processes work.  Read carefully and you’ll be surprised by what you can learn!

Alternatively, if you want to remain in the US and work for a killer company doing PPC in the local space, contact me– yourcontentfactory.com.  We don’t offshore any of our PPC, as quality control is so important.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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