That’s people watching all the way through or at least 15 seconds.
Thruplay will be the default optimization for video, so you better know how to adjust your ads based on this.
As Uncle G demonstrates at my request— it’s a one-minute vertical video with attention resets every few seconds.
That’s how he got a whopping 85% of people to stop and watch— the average is 30%.
And got 22% to become thru plays, while the average is 7%.
Would you rather pay a penny for a 2-second view or pay 3 cents for someone staying for at least 15 seconds?
Get your thru play under 10 cents or no more than 50% more than what your 10-second views are costing you.
I’d still re-market against a 10-second view.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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