It was on only 800,000 views, meaning that his 28% engagement rate is key to feeding the TikTok algo, which is more sensitive to engagement rates than any other social network.
Nathan Triska posted it (a larger account with 7 million followers), so getting others to talk about you is key.
This video is a reprisal of the original of 5 years ago, which got 30 million views. A “greatest hit” can continue to yield 100 times the original traffic if you “amplify” properly via influencers and go across multiple channels.
The ROI here is soft, even if you project that this remake will gain another 20 million views this week across TikTok, Twitter, IG, and other channels.
Sponsorships, private clients, and light ad revenue are the game here– not direct selling of products and services.
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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