Dennis Yu

Michael Jackson's will and funeral arrangements-- don't make his mistake

Michael Jackson’s estate management challenge.

What Would the King of Pop Want?

The will itself is rather straightforward; the estate, however, is already proving to be a nightmare. A complex labyrinth of assets, music royalty rights, custody arrangements, creditors, lawsuits, and beneficiaries must be negotiated and it may be several years before the estate is settled. While the will is pretty specific (last wife is out; Mom is in as guardian of the kids), so far, little is known about Jackson’s precise wishes for his funeral arrangements, other than the fact he wished to be buried at Neverland. (What to wear: Swarovski crystal-encrusted glove or red leather Thriller-era jacket?).
As the family takes control of the details, it appears that his beloved ranch could become the next Graceland, with Jackson undergoing a double burial; first at Forest Lawn Memorial Park, (in a funeral that will probably be the biggest in entertainment history) and then (after a probable legal battle with California state law) at the now dilapidated residence.
His own parents didn’t even know that Jackson had a will. Given the star’s eccentricities, this is perhaps not unusual, but it’s more common that you might think. According to some statistics, less than 15% of parents have discussed with their heirs how the estate should be divided or what they prefer in their funeral arrangements. This year alone, over 2 million American families will face losing a loved one. Few will actually know what needs to be done after they have received the devastating news.
To date, there have been scant online resources that could fully assist a family in administering the estate of a loved one. But when funeral sites launched in early summer 2009, families, as well as the entire Baby Boomer generation (aging steadily at an alarming rate) were suddenly given the tools not only to plan their own estate and funeral arrangements down to the most minute details, but the ability to spare their loved ones the trauma and stress involved in administering their estate after they shuffle off this mortal coil.
Contemplating what our loved ones must deal with when we’re (hopefully) in the sweet Hereafter may not be pleasant, but if you want the sendoff of your dreams, you want to be clear about what goes to whom and you want to make that transition easier on them, then the new funeral sites are the places to go and start planning—now.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!

Scroll to Top