Dennis Yu

Last week, we lost a key client and one of our key team members at the same time.

I was devastated since I saw neither of these events coming.

Fortunately, we’ve got a system in place where there’s nothing we do that doesn’t have a process.

Anyone in our company who has learned to do something knows they must document how it’s done and teach others.

This is active mentorship to build up our future leaders, while also providing what we call “repeatable excellence”.

#CCS means (Content > Checklist > Software) and it will save your company’s life when disaster strikes.

If you lost any key client or key person in your company, do you have someone else who can immediately step in?

If you’re a founder, has your first order of business been to replace yourself?

Are your systems such that if one of your folks goes on vacation that someone else can pick right up because everyone is familiar with how you organize things, what you offer in your packages, and training to standardize execution?

When you hone your operating process, you are also building a LIGHTHOUSE at the same time.

You’re actively saying exactly what niche you serve with repeatable excellence.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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