This is how you shoot one-minute videos for professional sellers- real estate agents, mortgage brokers, insurance salesmen, attorneys, etc…
We like to shoot outdoors, as opposed to the “prison lineup” of a white wall directly behind you with dim incandescent lighting.
Shoot continuously with the subject being interviewed by a colleague, not looking at the camera.
We shoot with two cameras— a main camera on a tripod, and one moving shot.
Two mics— lav mics on both people plus a shotgun on the main camera.
I’ve taken a bunch of b-roll, especially vertical video via iPhone, as you see here.
It’s a b-roll because it’s filler clips that don’t use sound. We can use a b-roll to spice up a single plain clip, to keep attention.
All of these work together to help you not look like you’re in a commercial, but part of a conversation between trusted friends.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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