Dennis Yu

The Content Engine - A Standardized Process

You could blame your people for being incompetent, but 99% of the time, it’s bad management and bad process.

You could swear up and down you have a process, but if it’s not written down, it doesn’t count.

You could say you’re too busy to write things down– which is like saying you can’t do the time management course because you don’t have time.

No process means YOU are having to micro-manage the details of your business instead of the process.

It means you can’t hire up others into your business, no matter how smart or hard-working they are.

Behold…. the result of years of my effort in producing, processing, posting, and promoting content for thousands of professional service businesses…

The CONTENT ENGINE is not a 1,150-page guide because we’re trying to inflate words— like a high school senior trying to stretch an essay to 5 pages.

The Content Engine

Every mistake we’ve made and every technique that works gets assimilated into this process– like a deposit into a bank account that generates compound interest.

If you have a solid services business but are struggling to get your content out at scale, this might be for you.

Should I release all this training for free?

My mission is to create a million jobs, so I’d sacrifice course revenue in exchange for people using our process to hire up others, whether directly or having us hire for them.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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