Simply having the latest iPhone will get more views on your pictures and videos.

The top creators aren’t sure why this is true, but I have a guess.

Facebook and Google prioritize content by engagement rate.

So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about the processing than the hardware itself) wins.

I’ve gotten nearly a million views on my submissions to Google Maps in the last month.

When I go to a new place, I spend 20 seconds in a machine gun snapping pictures like a crazy Chinese tourist.

The more popular the place, the more views my photos get since they show us as the “latest” photos and because I’m a Level 8 reviewer out of 10 levels.

I’m at 30,000 points and each photo is 5 points. So, I can earn 1,000 points by mass submitting every month, which takes about 5 minutes.

Don’t even have to leave a review— just go down to the photos section of any location on Google Maps. This section lets you submit videos, too, which you can’t do in the review itself.

If you’re a local business, encourage your customers to do what I’m doing since the photos help your SEO— arguably more than a ton of old 5-star reviews.

If you’re a real G, you’ll repurpose the photos, videos, and reviews into collages to put on your socials, GMB, and blog. Agencies do this for your clients.

People with the latest iPhone perhaps skew towards being “influencers”. Thus, they are more likely to post and care about getting engagements.

Guilty as charged with this iPhone15 Pro Max, which is only barely better than the iPhone14.

Do you think having the latest iPhone will help you get more engagement?

Or is this just a vanity play— a waste of money?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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