I want to raise our minimum wage for virtual assistants to $10 an hour.
That’s $1,760 per month– which is 10 times what most VA companies pay their people.
This is not a slam at virtual assistant agencies, who bill $15/hour but pay their people $3/hour.
Just because you live in the Philippines or Pakistan doesn’t mean you should be paid less.
I don’t care if you’re 15 years old or 55– if you can do the work, you should be paid what that task is worth.
If you’re black, Muslim, short, or whatever– doesn’t matter to me.
We can measure the exact business impact you generate for local service companies.
How many more calls come from our SEO efforts, Google Local Service Ads, regular Google ads, and social media?
In the 4-stage Content Factory framework, we trace content efforts to customer revenue in ServiceTitan or CRM.
So, when you have analytics that ties traffic to revenue, it’s not about how many articles were posted or videos edited.
In the last 5 days, I’ve met with some incredibly talented digital marketers who happen to be from Pakistan.
Some of them are making $5,000 or even $20,000 a month— not because they know how to “sell”, but because plumbing/HVAC and pest control companies can see the increase in calls.
Why would you still pay people based on how much content they can pump out when ChatGPT can beat us at that game?
If you’re in a developing country- perhaps living in a remote village with weak wifi- this is your opportunity to make a great income and support your family.
But you must qualify via the standards in our group (Digital Marketing With Dennis Yu)– active listening, team skills, and all 4 stages of the Content Factory. The training for all this is free for you.
If you’re a local service business in the United States, it’s time to own your marketing— whether with an in-house or an agency.
To have ownership and control of your accounts and a clear audit path– via the 5 steps we outline here:
People fear AI will eliminate jobs, which is not exactly true.
What will happen is that the most competent players will be more effective with an arsenal of AI tools. Since these AI tools help advise us, process existing content, and optimize campaigns….
Not to generate new content out of thin air, but to help us leverage what customers say about us– especially our existing photos, videos, and reviews.
The quality of the digital marketers necessary to operate this AI machinery (AI tools across all 4 stages of the Content Factory process) requires empathetic understanding, not technical skills in a single tool.
The people who edit videos, build websites or just run ads– no matter how expert at their favorite tool– will be replaced by generalists using AI tools, who understand the industry– like what plumbers do.
I can see a day when millions of virtual assistants in developing countries make $10,000 a month– after having gone through our training, qualifying to enter our program at $10/hour.
I’ve been meeting with leaders of the top universities and NGOs to put our Content Factory training in the curriculum.
We are excited for the virtual assistants and US-based young adults growing their niche agencies by managing these teams.
