The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with.

Here is the secret….

Have solid teams that do great work, which generates happy customers.

Then “marketing” is just amplifying the goodness already there.

No amount of amplifying a dog turd or seasoning it with a magic blend of spices is going to make it delicious.

Even if Gordon Ramsey was the chef and had a million dollar kitchen, you wouldn’t eat that dog turd, would you?

While we are hiring video editors, PPC specialists, WordPress developers, and account managers, really what we are looking for is high quality people who truly care and actually understand what these landscapers, plumbers, pool builders, and electricians do.

The successful business owners know the key is having a great team first, then tools and processes later.

The smarter the AI-infused tools and platforms become, ironically, the STRONGER your advantage becomes in attracting and growing the best people.

Since the AI eliminates the technical advantages that folks like me have worked so hard to develop, I can’t beat the computer in math, chess, or PPC.

It’s the quality of the ingredients and the people using the tools that matters most.

Would you agree?

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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