Getting found online doesn’t require the fanciest equipment or a big marketing team. By using YouTube videos and solid articles, businesses can outpace their competitors. A simple video that shows what you do in the real world is all that’s needed—no expensive cameras or production crews required. Embedding that video on a high-authority, relevant site (with a DR50+ or better) alongside a well-written article creates a powerful combination.
AI can help streamline certain aspects, like repurposing content or refining copy. However, relying entirely on AI to generate content at scale without any effort leads to underwhelming results. Genuine experiences must form the foundation of all content efforts.
For instance, Brandon Cody and I filmed videos throughout San Ramon, capturing real-life moments on location. These weren’t polished productions; instead, they showcased our work authentically. Even shots in front of a San Ramon map contributed to the content’s credibility. Embedding these authentic videos into well-written, relevant articles enabled us to rank higher in local San Ramon searches.
Showcase real expertise through video, combine it with strong written content, and publish it on authoritative platforms. This straightforward approach positions businesses to dominate local search results.
