How to Boost Your Personal LinkedIn Posts to Drive B2B Leads

I boosted my LinkedIn post in 4 simple steps:

1) Post your video sales letter.

2) Select the specific job titles and industries you want to reach.

3) Set budget at $10/day for 7 days (can’t do $1 a day on LinkedIn, so choose $10/day).

4) Hit the “boost” button!

*4 simple steps to boost your LinkedIn posts*

Just like with other Dollar-a-Day campaigns, look initially for campaigns that get at least 10% engagement.

LinkedIn is stronger for B2B companies — where you’re selling services to other businesses.

Unless you’re super well-known in your niche, best to boost 6 podcast episodes or mid-funnel educational content and 3 bottom of funnel bits (book a call, get the lead magnet).

If you’re an agency or selling professional services, LinkedIn Ads are awesome!

We’ve run LinkedIn campaigns for 12 years, which means running from a company account or creating ads in a business.

But now we can boost our LinkedIn profile posts, which is a huge new opportunity for those of us who repurpose to LinkedIn.

Early Engagement Metrics from the LinkedIn Boost

*Performance of the boosted post after a couple of hours*

Only a couple hours in, the performance is super strong!

I think because it’s a high-quality video.

Maybe could be even better if we specifically mentioned plumbers in the video and copy, targeting just plumbers.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu