By Dylan Haugen
Most agency owners are trapped in an endless loop.
They chase random clients. Say yes to everything. Write custom proposals from scratch. Then wonder why revenue stays flat, why burnout hits hard, and why scaling feels impossible.
The core issue? They’re selling disjointed services instead of a packaged system.
After studying Dennis Yu‘s work at BlitzMetrics, including the Social Amplification Engine and Content Factory models, it became clear: the real path to growth is building a repeatable system clients can easily understand and a team can consistently deliver.
Stop Building From Scratch
When you don’t have a repeatable offer, every new client is a custom project.
Instead:
- Start with a Productized Service.
- Define exactly what you do, who you do it for, and how it’s delivered.
Spend your time building repeatable systems, like the Content Engine.
The Social Amplification Engine Framework
Dennis Yu’s Social Amplification Engine, a core piece at BlitzMetrics, breaks the system into six simple steps:
- Plumbing: Set up tracking and access.
- Goals: Define what success means.
- Content: Capture customer wins and expert insights.
- Targeting: Build audience buckets.
- Amplification: Boost successful content for just $1 a day.
- Optimization: Refine based on real data.
You can adopt this system or create your own instead of reinventing your services for every client.
Sell Like a Doctor, Not a Salesman
When a patient visits a hospital, the surgeon doesn’t ask, “What surgery would you like today?”
They diagnose and prescribe based on expertise.
Agencies should act the same:
- Run a proper discovery (“plumbing”).
- Recommend the right solution based on the facts.
- Lead, instead of chasing every random client demand.
Clients respect a proven process. They trust diagnosis over desperation.
This shift is powerful. Instead of chasing clients and tailoring your offers to every request, you become known for your method. And when your method works—and you showcase it consistently—clients will come to you, not the other way around.
Content Is Your Sales System
If you want inbound leads, you must show your thinking publicly.
Steps to follow:
- Record short videos answering “People Also Ask” questions in your niche.
- Repurpose them into blog posts and social posts.
- Boost the content with Dollar a Day you see engagement.
Dennis described that he’s seen people charge $97 for a basic audit—just an automated report and a 2-minute walkthrough—and turn that into $1,000+ monthly retainers. Not because they sold harder. Not because they discounted. But because they had a system, and they explained it through content. That’s how authority—and inbound demand—gets built.
Instead of selling harder, you earn trust by demonstrating expertise consistently.
Turn Your Content Into Scalable Packages
Once you have a working system, expand it:
- Create a basic course.
- Offer audits, coaching, or done-for-you fulfillment.
- Train your team to deliver under your framework.
The course teaches the process. The package implements it.
The best part? When you follow this model, you can outsource the fulfillment. Your job is to diagnose and explain—just like a doctor. Execution can be done by certified VAs, partners, or your internal team.
You diagnose. Your system delivers.
Final Action Steps
Dennis and his team have. spent 20+ years building the Social Amplification Engine. It works. But it only works if you use it.
You don’t need a fancy website. You don’t need to offer 19 different services. You just need:
- One clear package
- One niche
- One system that builds authority
Start small. Film one video. Write one article. Make one offer.
Then systemize it. That’s how you build an agency that grows—without grinding yourself into the ground.
