Dennis Yu

The Content Engine - A Standardized Process

You could blame your people for being incompetent, but 99% of the time, it’s bad management and bad process.

You could swear up and down you have a process, but if it’s not written down, it doesn’t count.

You could say you’re too busy to write things down– which is like saying you can’t do the time management course because you don’t have time.

No process means YOU are having to micro-manage the details of your business instead of the process.

It means you can’t hire up others into your business, no matter how smart or hard-working they are.

Behold…. the result of years of my effort in producing, processing, posting, and promoting content for thousands of professional service businesses…

The CONTENT ENGINE is not a 1,150-page guide because we’re trying to inflate words— like a high school senior trying to stretch an essay to 5 pages.

The Content Engine

Every mistake we’ve made and every technique that works gets assimilated into this process– like a deposit into a bank account that generates compound interest.

If you have a solid services business but are struggling to get your content out at scale, this might be for you.

Should I release all this training for free?

My mission is to create a million jobs, so I’d sacrifice course revenue in exchange for people using our process to hire up others, whether directly or having us hire for them.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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