Caleb Guilliams is someone I’m proud to call a friend and collaborator. As the founder and CEO of BetterWealth, author of The AND Asset, and host of the BetterWealth podcast, he’s become the new face of finance. He was hired by a bank at 17, ran its life insurance unit by 19, and launched BetterWealth at 21. Today he serves clients across all 50 states and is a sought‑after speaker and guest on podcasts and media platforms.
Why We Created This Mentorship Program
Caleb embodies the type of servant‑leader we want to honor and replicate. Our mentorship program exists to lift up young entrepreneurs and advisors who share his drive and care for people. We teach them the same frameworks that made Caleb successful: the Dollar‑a‑Day ad strategy, the one‑minute video, and the art of personal branding.
Dollar‑a‑Day: Test and Scale Your Message
Dollar‑a‑Day is a low‑cost way to amplify content. Instead of dumping a large budget on one ad, you spend $1 per day boosting multiple pieces of content across different objectives. This allows you to gather data and discover which posts resonate, then gradually scale the winners.
One‑Minute Video: Tell Your Story in 60 Seconds
Caleb is a big believer in sharing your story quickly and authentically. A one‑minute video captures who you are, why you care, and the value you offer. These short clips become versatile assets for ads, social media posts, and speaking engagements.
Personal Branding: Shape How the World Sees You
Personal branding is the strategic process of creating and maintaining a positive public perception of yourself. It’s a deliberate practice of marketing and self‑presentation that differentiates you from others and highlights your strengths, values and purpose. In our mentorship program, we help you craft your story, articulate your mission, and share consistent insights that position you as a trusted authority. By shaping how the world sees you, your personal brand attracts aligned opportunities and amplifies the impact of your work.
Together, these three pillars—Dollar-a-Day ads, one-minute videos, and personal branding—form the foundation of our mentorship program. By testing content with $1/day campaigns to find winners, telling your story succinctly through one-minute videos, and intentionally shaping your personal brand, you can attract more clients and opportunities. We created this mentorship program to honor people like Caleb Guilliams and help others follow in his footsteps by building authentic authority and giving back.