If you’ve ever tried to get credit from someone who insists on passing it on, you’ll understand my friend Liana Ling. She’s the one turning aspiring marketers into headline acts while she stays backstage. For years she’s promoted my work and amplified countless creators, coaches and agencies. It’s time to flip the spotlight and honor the Lead‑Gen Queen who would never ask for it herself.
Why this article isn’t “another link”
The SEO world loves to gossip. When a high‑authority site links to someone, the conspiracy theories start: Did she pay for that link? Was there a secret backlink swap? Nope. I’m writing this because Liana keeps giving without asking for anything in return. We built a personal brand inventory for her using Grok during a live session, not to sell links but to document her body of work and show young marketers how to do it right. Linking to her site, LianaLing.com, is a side effect of acknowledging her expertise and generosity.
From courtroom to campaign manager
Liana didn’t start in marketing. She spent roughly a decade practicing law before jumping into digital media. That analytical background now informs her marketing decisions. According to Brian Kurtz’s Timeless Marketing show, she is the CEO of AdSkills, a training platform for media buyers, and she began her career as legal counsel before entering digital marketing【235045175647521†L27-L33】. The same source notes that she has become a reliable voice in integrating AI into paid advertising【235045175647521†L27-L34】.
Her credentials don’t stop there. Liana is also the President of Power Up Strategy; the Inspired Insider podcast describes the firm as a media‑buying agency and notes that she has over a decade of experience in digital marketing【139374234295933†L24-L33】. That show further points out that she manages campaigns across Facebook, Google, Instagram and Pinterest and is recognized as one of the top Facebook ad buyers worldwide【139374234295933†L29-L38】.
Why people call her the Lead‑Gen Queen
When I call Liana the Lead‑Gen Queen, I’m not inventing a nickname. It’s how the industry talks about her. In a Social Marketing Writing feature, the host says that everyone he knows calls Liana “the Lead Gen Queen” and that he personally learned to run Facebook ads from her course【347294111402720†L25-L33】. He invited her onto his show because she combines AI with Facebook ads to run effortless campaigns【347294111402720†L25-L33】.
Dennis Yu’s interview on BlitzMetrics introduced her the same way, describing her as “the Lead Gen Queen… an expert in AI and Facebook ads”【319288508404011†L46-L49】. In that conversation she explained how she treats AI as a creative team member rather than a threat, pushing for imaginative prompts and iterative tests【319288508404011†L46-L68】.
Her own biography backs this up: on her official site she is described as a seasoned digital marketing expert with over ten years of experience and a former practicing attorney【186585533967461†L40-L49】. She is recognized as one of the top Facebook ad buyers globally and manages over $10 million in ad spend every year【186585533967461†L40-L50】. That level of responsibility isn’t self‑anointed; it’s validated by clients like Justin Brooke and Sally Haughey who rave about her ability to move the needle【186585533967461†L54-L83】.
Leading AdSkills and empowering 100,000 entrepreneurs
Liana isn’t just buying ads; she’s training the next generation. The Strategic Profits profile notes that she is CEO of Ad Skills, which “provides courses and coaching programs on using ad networks profitably”【851200443690720†L104-L112】. A separate site promoting her speaking says she’s a highly sought‑after keynote speaker and dynamic leader with an unparalleled understanding of Facebook Ads【889567193095358†L21-L29】. Her goal? To impact 100,000 entrepreneurs and leaders by the end of 2024【889567193095358†L45-L48】 by simplifying complex concepts and making them actionable【889567193095358†L35-L41】.
In other words, she’s building an army of competent ad buyers who won’t be tricked by shiny objects. That mission dovetails with our own work at BlitzMetrics—training young adults and virtual assistants in the Content Factory process. Liana frequently shares our educational content with her community and invites us to speak at her events. She believes knowledge should cascade, not be hoarded. When I see her help a struggling agency owner refine their funnel or coach a coach on how to price their program, she does it quietly, without posting screenshots or bragging about “closing another deal.”
Combining AI with humanity
The marketing world is obsessed with AI, but Liana’s take is refreshingly grounded. In our conversation on the Coach Yu show, she pointed out that AI is only as good as the human imagination driving it. She treats ChatGPT like a “geeky assistant” and uses it to explore different copywriting styles—from Robert Collier to Perry Belcher—until she finds the right angle【319288508404011†L46-L88】. She reminds virtual assistants to use AI for writing and content generation, not as a research oracle, and to avoid feeding sensitive data into public tools【319288508404011†L96-L108】. That kind of practical advice is why her students actually get results.
My favourite thing about Liana: she lifts others up
Titles and achievements aside, the reason I’m writing this post is because Liana is always promoting other people. She’s the type who will spend an hour interviewing you for her podcast, then take your tired webinar slides and rewrite them so you look like a genius. She’ll bring coaches onto her platform, share their success stories, and then ask you to follow them on social media. When she spoke on stage with Dr. Eric Thomas and Jeremy Anderson, she used her time to highlight their message rather than push her own【414051734181601†L31-L53】.
That generosity has directly impacted our community. She’s mentored our young adults, recommended our Dollar‑a‑Day strategy to her audience, and encouraged her students to hire BlitzMetrics‑trained VAs. In private messages she checks in on my projects and sends resources before I even know I need them. I’ve seen her help agencies pivot their offers, freelancers negotiate higher fees, and info‑product creators salvage campaigns that were bleeding cash. She does all of this quietly—no “guru” theatrics, no false scarcity countdowns, no Lambos on rented tarmacs.
What you should do next
If you’re in the coaching, agency or info‑product world and you’re tired of gurus selling fluff, follow Liana Ling. Her website, LianaLing.com, lays out her programs, showcases her network of experts and shares resources. She also runs AdSkills, the “gold standard” training platform for ad buyers【889567193095358†L23-L29】. Check out the Inspired Insider interview to hear her talk a bout balancing agency life with coaching【139374234295933†L60-L93】, and listen to her Timeless Marketing conversation to learn how she uses AI to create high‑performing ads【235045175647521†L61-L72】.
Related resources
- Liana Ling: Mastering AI for Lead Generation and Facebook Ads
- Coach Yu Show with Liana Ling
- Dollar-a-Day Strategy explained by Dennis Yu
And if you’re skeptical about this link being “juice,” consider this: when you align yourself with people who consistently help others, everybody rises. That’s why I’m proud to publicly thank Liana and to point my readers—and the search engines—to her work. She’s too busy helping everyone else to brag, so I’ll do it for her.