If you’re not showing price, you’re paying to send prospects to competitors
I’m Dennis Yu. If you run an HVAC company, there’s a good chance nearly half your website visitors leave without contacting you. Not because your techs are bad or your ads are off—but because the homeowner’s most important question is unanswered: “How much will it cost?”
Go Google “AC replacement cost + your city.” You’ll see ads, LSAs, map packs, and a pile of “People also ask” questions about price. If your site doesn’t give a price range instantly, you’re leaking leads you already paid for.
The fix is stupid-simple: show a price range instantly
That’s why I’m a fan of HVAC Quote—a lightweight pricing widget that sits on your site, gives homeowners an instant range quote, and hands your CSRs a qualified replacement lead. No drama, no 47-step funnel.
Month-to-month: $350 (no setup fee, no per-lead tax)
Install: paste an iframe into WordPress/Duda/etc.
Data: pipe leads to your CRM so your team can call fast
I’ve walked friends who own HVAC companies through this and watched them add serious incremental revenue—often six figures a month—just from replacement leads that were already hitting their site.
👉 Try it: HVACQuote.ai . See live examples and book a quick demo. HVAC Quote
Why it works (and why range pricing beats “call for quote”)
Homeowners want price first. If you hide it, they bounce.
Range quotes qualify the lead without locking you into a hard number.
Replacements > tune-ups for profit. This tilts your funnel toward the jobs that pay.
Three steps to go live
Map your pricing. Pull tonnage and system tiers from Housecall Pro/ServiceTitan or your price sheet.
Embed the widget. Paste the iframe. Takes minutes, not a sprint.
Capture & call. Leads land in your dashboard and CRM. CSRs follow up. Deals close.
The ROI math even my accountant would smile at
At $350/mo, if this helps you close one additional replacement a year, it pays for itself. If it helps you close one a month, that’s not ROI—that’s an ATM.
And no, you’re not locked into a contract. If the vendor raises the price later, early adopters who installed now won’t be kicking themselves for waiting.
Who’s behind it
My friend Marko Sipila builds simple tools that make contractors more money. He co-founded HVAC Quote to solve the exact “where’s the price?” drop-off on contractor websites. If you like straight talk and measurable wins, you’ll like working with him. Marko Sipila +1
What to boost (ad angle + copy you can steal)
Hook: “Stop paying for clicks that bounce. Show price now.” Primary text:
Homeowners want a price. Give it instantly—on your site—then let your CSRs close the replacement. HVAC Quote installs in minutes, costs $350/mo, and feeds you high-intent jobs. Month-to-month. CTA: Book a demo → hvacquote.ai Proof line: “Teams are adding $100K–$250K/month in replacement revenue with the same ad spend.” Audience: Owners/GM/Marketing at HVAC companies; geo-targeted; interests: ServiceTitan, Housecall Pro, Lennox, Trane, Carrier, HVAC School.
Implementation checklist (hand this to your web guy)
Add “Instant Quote” button to header + service pages
Embed HVAC Quote iframe above the fold on “AC replacement,” “furnace replacement,” and “financing” pages
Map price tiers by tonnage/SEER2 & common add-ons
Send leads into CRM; set same-day follow-up SLA
Add a “Pricing” FAQ block that points to the widget
Track: widget views → form starts → leads → installs → revenue
Bottom line
Stop leaking leads you already bought. Show a price range, capture the contact, and let your team close profitable replacements. The $350/mo to run HVAC Quote is the cheapest “technician” on your team.
👉 Install the widget and book a demo: HVACQuote.ai
👉 Connect with Marko: markosipila.com